Hyundai's Super Bowl commercial will be filmed after kickoff
First time I'm aware of this happening. This year's Hyundai super bowl ad will be filmed as the game is playing. And it won't air until right after the game ends.
Supposed to feature 3 military guys, hooked up to VR gear and watching the game in real time. Hyundai says they will be in '360-degree immersive pods that will make them feel as if they are in a luxury box at NGR Stadium'. The ad will show their reactions. Pretty cool idea.
This is pretty clever on their part. They'll be able to feature the Super Bowl Champions, the score, any cool game replays, and whatever else goes along with that.
On a related note, I saw that the NFL is releasing their new GoPro style helmet camera for the SB. It's mounted right on the players face grill. That should also be some awesome footage.
Looks like they won't be the only ones filming a live ad for the game. Snickers will air theirs first:
Snickers to Air the First Live Super Bowl Ad, Following a 36-Hour Livestream From the Set