superadsdb.com/ad/2779/gnc-couragetocha...
No reason for this ad to have been banned from just watching it. Perfectly normal super bowl ad. GNC went through the process of applying for the spot, filming it, the whole nine yards.. and then the NFL rejects the ad because the company sells some 'banned' products, ban worthy by the NFL standards anyways.
My question is why did the NFL allow them to get that far in the process, if they had no intention of allowing the company to air any ad whatsoever?
Sounds like legal action is about to happen over this:
"GNC was proud and excited to launch our Courage to Change campaign during the Super Bowl, one of the biggest platforms of the year,” said a statement from Jeff Hennion, GNC’s executive vice president, chief marketing & e-commerce officer. “However, only six days prior, and after two approval processes, Fox Broadcasting informed us that our company and our message of inspirational true stories was not permitted to air due to NFL policy. In turn, GNC has retained legal counsel and is in the process of preparing a formal complaint with Fox Broadcasting Company.”