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Why is soccer not popular in the U.S.?

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    What can we do to get more people in the U.S. behind soccer? The two biggest complaints about the game that I hear are
    1. There is a lot of acting to try and draw penalties.
    2. The game is not high scoring enough and get repetitive

    While I tend to agree with the first complaint, the second one seems a little silly when you compare it to something like NASCAR which has a huge following in the US. Soccer is the number one sport in the entire world, what is holding it back in the U.S.?
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    What's weird is that the whole country came to a standstill during the World Cup, so there is obviously a large chunk of the population who is interested in soccer. Why that doesn't translate to higher ratings in the MLS is something that doesn't make that much sense to me.

    I think of a lot of it has to do with the fact that the media doesn't have the chance to advertise as much during soccer matches compared to other professional sports. There's a commercial every few minutes in the NFL, MLB, and even NASCAR. That makes the big name broadcasters hesitant to air a game in its entirety because they won't be getting the advertising dollars that they are used to with other professional sports.