NBC did a pretty good job this year promoting the Winter Olympics during the Super Bowl. If you didn't catch all of them, they did 5 expose ads, all 60 seconds a piece, on some of the most popular Team USA Olympians competing this year. Plus a main promo ad.
There's one on Shaun White and another on Lindsey Vonn. Those two are the most well known I think. Also 3 more on snowboarder Chloe Kim, figure skater Nathan Chen and skier Mikaela Shiffrin.
Pretty cool to see their back stories in each of them. Also I like how each take a different angle depending upon the sport and the personality of the athlete. All worth a watch.