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Beer and Super Bowl ads are basically synonymous at this point. Every Super Bowl it seems 10-25% of all ads for the game are from beer brands and companies, either running PSAs, really funny spots, trying to get all emotional with puppies and whatnot, or celebrating how few calories their beer has.
There are actually get this - 282 Super Bowl ads from beer brands since 1980, and counting!
Anheuser-Busch (who is responsible for 242 of those 282 beer ads, and counting) is flooding Super Bowl 53 with a record-breaking 5 and half minutes of very expensive air time, totaling 8 super bowl commercials (compared to the 6 ads and 3.5 minutes of air time they bought for Super Bowl 52). That's the most they have ever done, and they are usually the front runner in all Super Bowls for beer ads.
In fact outside of just a few wine ads and one Beer Institute PSA ad from 2006, you have to go all the way back to 2005 before another company ran ANY Super Bowl beer ads, with the likes of Heineken and Miller Lite.
Budweiser, Bud Light, Michelob Ultra, Stella Artois and Bon & Viv SpikedSeltzer will all be showcased. (Those are all brands of Anheuser-Busch.) Bud Light gets 2 spots. Budweiser, 2 as well. And the same for Michelob Ultra.
We got a really good Bud Light - The Bud Knight commercial last time around that kick started a really entertaining Dilly Dilly! ad campaign that's stretched over a full year, and I'm sure we will see a new twist on it this year. So looking forward to that.
How do you feel about beer and Super Bowl ads being so tightly linked? Does it bother you at all or do you look forward to what these beer brands come up with year to year?
Last question, what's your favorite (or least favorite) Super Bowl beer commercial ever?