Commercials cost as much as $5.6 million per 30 seconds this year. Here's how some of America's largest corporations (and Michael Bloomberg and Donald Trump) spent their money.
This year’s 77 Super Bowl commercials feature notable LGBTQ figures, women behind the camera and in front, and two big-name politicians.
The commercial was significant for several reasons
Kobe Bryant's death impact Super Bowl advertising
College education and clean water will be among the social issues that feature in commercials this Sunday, along with a spotlight on women, as advertisers seek to grab the attention of what is often the year’s largest television audience: the National Football League’s Super Bowl championship.
Auto giant Fiat Chrysler, which has run convention-breaking ads in the Super Bowl since 2009, said Friday it would not run any commercials in the game this Sunday, marking the second big advertiser to pull back from the event this year.
Here’s the answer.
Watch as Clay Matthews and other stars recall their experiences with first responders
Morgan Freeman is known for his voice. He's famous for a lot of things, of course, such as his impressive talent and an extensive résumé, but it's his voice that is unmistakable. Maybe that's why his latest role is so striking, because instead of using his own vocal cords in a new commercial, he borrows Missy Elliott's, lip-syncing to her hit "Get Ur Freak On." Actually, it's not just that.
The NFL has rejected a one-page advertisement for the Super Bowl program from the American Veterans (AMVETS) organization that included the message "Please Stand," according to USA Today's Erik Brady.
The NFL has denied advertising space in the Super Bowl program for a veterans group that declined to alter language about standing for the national anthem. NFL spokesman Brian McCarthy confirmed Tuesday that American Veterans, or AMVETS, submitted an advertisement last week to the third-party publisher of the game program with the message, "Please Stand."
The greatest comeback in Super Bowl history ended in overtime. How could it get better than that? And then it did. You could see it in the faces of three soldiers serving overseas who got to see the game and, in a virtual sort of way, their families by way of world-bending, whiz-bang technology.
There was little excitement in this year's crop of Super Bowl ads. Many of the best had already been seen on social media; the others were underwhelming.
You voted and here are the best Super Bowl 50 commercials from USA TODAY's ad poll:
No kids talking from beyond the grave. No lost puppies cowering in the rain. Super Bowl advertisers are going to play it safe this year, experts say.
Over a hundred million people tuned into the Super Bowl for the most highly anticipated commercials of the year, but it wasn’t the usual Budweiser that set off a firestorm on social media – it was an insurance company. In between puppies and lots of dads – and, also, the showdown between the New England Patriots and the Seattle Seahawks – Nationwide Insurance put out two controversial commercials that both became trending topics on Twitter with over 22,000 tweets.
After a year full of discord and #outrage, Super Bowl advertisers went waaay somber. It’s as if they hoped to gently heal us, to spur reflection, to encourage us all to just, like, coexist with each other and consider each other’s struggles. Over the course of the night, there appeared dead children. Absent fathers. People forced to work during the Super Bowl instead of watching the game. There was Jeff Bridges helping us to conquer our nighttime anxieties.
Borrowing a page from Coldplay's "A Sky Full of Stars'' video, the team took to the streets of New York City for an ad that will air during the Super Bowl on NBC as part of TODAY's "Rise to Shine" campaign. On Friday, we offered a behind-the-scenes look at the commercial, which was directed by Mat Whitecross, who also directed Coldplay's video. "The idea really was, let's start off with our four anchors walking to work, and as they go along, the rest of the team start coming in one by one,'' Whitecross told TODAY.
Commercials are the most impressive thing about the 2015 Super Bowl. Make no mistake—the big game is impressive, as well. Russell Wilson vs. Tom Brady writes itself. So does Richard Sherman vs. Darrelle Revis. The battle of human wrecking (not deflated) balls between Marshawn Lynch and LeGarrette Blount will be a remarkable sight. Also impressive is the angst toward Lynch and the obsession over Deflategate.